See how different sectors of the Czech economy fare.
In the Czech Republic, the two crucial elements of customer experience (CX) are the quality of personal contact between the brand and the customer, and the brand’s ability to adapt to the customer, as this year’s study has shown.
Today's customer expects more than they ever have before. Being constantly online and having access to information they didn't have in the past, they expect brands to keep up with them.
The customer’s experience can be described with six CX pillars.
Read the profiles of successful brands and let yourselves be inspired by their approach to CX.
"We want each of our employees to get an idea about what Manufaktura does and become our ambassador, spreading the good word. You cannot do that if you don’t have complete faith in the product."
"We don’t bombard our clients with offers of products and services too often – that would only bother them. We want to respect their comfort zone."
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