In the Czech Republic, the two crucial elements of customer experience (CX) are the quality of personal contact between the brand and the customer, and the brand’s ability to adapt to the customer, as this year’s study has shown.
The customer’s experience can be described with six CX pillars.
Read the profiles of successful brands and let yourselves be inspired by their approach to CX.
"We want each of our employees to get an idea about what Manufaktura does and become our ambassador, spreading the good word. You cannot do that if you don’t have complete faith in the product."